Fishing

Ardent Line Butter Conditioner is a high performance line conditioner and offers superior line management and protection. Using line conditioner helps minimize memory and twist so that you can...

The Ardent Reel Butter Lubrication System provides anglers with everything they need for a complete reel lubrication system. The kit includes Reel Butter Grease 1 ounce bottle, Reel Butter Oil 1...

Ardent Reel Butter Bearing Lube utilizes the latest in lubrication engineering technology as it penetrates deep into fishing reel ball bearings and roller bearings. It works by completely flushing...

Ardent Reel Butter Grease is a high performance synthetic lubricant designed for freshwater fishing reels and other mechanical equipment. This 100% synthetic lubricant is engineered to outlast other...

Ardent Reel Butter Oil is a high performance fully synthetic lubricant designed for fishing reels. Reel Butter Oil penetrates critical components like ball bearing systems, shafts, and other wear...

The Ardent Reel Kleen Freshwater Reel Maintenance Kit provides anglers with everything they need for complete reel maintenance. The kit includes Reel Kleen Cleaner 2 ounce bottle, Reel Butter Grease...

Ardent Reel Guard Corrosion Inhibitor uses innovative chemical engineering to inhibit corrosion on saltwater equipment by dissolving hard water minerals like sodium and potassium. By dissolving these...

The Ardent Reel Kleen Cleaner is a solvent engineered specifically for fishing reels, and can be safely used to degrease and clean other mechanical equipment as well. Developed to dissolve old grease...

The Ardent Reel Kleen Cleaner is a solvent engineered specifically for fishing reels, and can be safely used to degrease and clean other mechanical equipment as well. Developed to dissolve old grease...

Ardent Reel Kleen Swabs were developed for anglers that perform regular reel maintenance. These Swabs are synthetic foam-tipped so that they wont leave cotton or other fibers behind on your reel. The...

The Ardent Reel Kleen Cleaning Kit for Saltwater Reels provides anglers with everything they need for saltwater reel maintenance. The kit contains Reel Kleen Cleaner 2 ounce bottle, Reel Butter...

The Ardent Reel Care Saltwater 3 Pack contains everything your need for regular saltwater reel maintenance and care. This kit includes Reel Kleen cleaner 2 ounce bottle, Saltwater Reel Butter Oil 1...

These Ardent Smart Clips are to be used with a professional culling system. They offer anglers a fast and effective way to cull while reducing the harm and stress on fish in the process. The Smart...

The Ardent Smart Cull Professional Culling System is the first of its kind, a two stage system that allows you to cull by color and weight. The system consists of 6 highly buoyant, impact-resistant...

Ardent Strong Braid Fishing Line is a round braided line engineered to have an incredible strength to diameter ratio. This line is compatible with spinner applications, deep sea fishing, and all...

Blending performance with affordability, the Ardent Arrow Spinning Reels provide a price-conscious platform for finesse techniques. Encased in a lightweight, all-graphite frame, the Ardent Arrow...

The Bandit 300 series crankbaits are 2 inches long and run 8 to 12 feet deep. This crankbait is primarily designed for deep water fish holding on drops or below bait schools. Great for casting...

The Bass Mafia Hook Coffin is made to work hand-in-hand with the Bass Mafia Terminal Coffin and the Bass Mafia Bait Coffin 3700, delivering a safe, secure, and organized way to store dozens of your...

For overly organized anglers, there is no substitution for the Bass Mafia Terminal Coffin. Made using the same, nearly indestructible frame as the original Bait Coffin, Bass Mafia Terminal Coffin...

1.75 oz. jar.

42% more effective than original trout bait. Glitter emulates real fish scale and allows trout to see bait from a distance. 1.75 oz. Jar. Color: Chartreuse.

55% greater catch rate. Fortified with flavor bits. Natural live bait taste. Floating formula floats hook in the visible strike zone. 1.75 oz. jars. Color: Chunky Chart.

Berkley scientists have connected with some of the top professional bass anglers to develop new unique baits and trailers that anglers, and especially bass, have never seen before. These unique soft...